In late 2023, following her participation in LION’s Sustainability Audit and Sustainability Lab programs, Melanie Jongsma, publisher of The Lansing Journal, launched a matching campaign to reach 350 monthly supporters, or about 10 percent of their total subscriber base. Jongsma has been working toward this goal since she participated in a 2021 LION program, where her coach, Phillip Smith, mentioned that healthy news businesses should be converting about 10 percent of their subscribers into monthly supporters. In this spotlight, we’ll discuss the tactics and results of the campaign.
Comments
No comments on this item Please log in to comment by clicking here