In 2022 Bloomberg Media announced a shift to an audience-first strategy, which includes every action and decision the teams make, investing time to understand our customers across every platform we operate — and to focus on building features, products and businesses that truly serve them.
The seventh post of this series explains how Bloomberg Media is capitalizing audience insights to support video content creation.
As one of the world’s leading business and financial news organizations, Bloomberg Media inspires and informs modern leaders 24/7 — wherever and however they need us. Our engagement with audiences extends into the realm of streaming through channels such as Bloomberg TV and Bloomberg Originals, reaching viewers across various platforms including our website, OTT, YouTube and social media.
In an era of unprecedented technological advancement, the media landscape is experiencing a profound transformation, setting the stage for innovation across industries. Embracing an audience-first strategy, we have redefined our approach to comprehensively understand audience preferences and develop data-driven video content tailored to their evolving needs.
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