Many news organizations have shed jobs this year, but certain industry segments are hiring, including audience engagement.
The Institute reached out to Kelsey Harrell, engagement producer for the Tampa Bay Times, to learn more about her role, the skills involved, and what it takes to be successful. Here is an edited version of our conversation.
What do you do as a newsroom engagement producer or an audience manager?
Harrell: It varies, depending on what publication you work with. But at the Tampa Bay Times, our audience team focuses on managing our homepage, sending out push alerts via our app, and then managing all branded social media accounts. Then we have a team of producers within the engagement team who focus on newsletters as well. So, have our hands in three different parts of the newsroom. … I also run our food Instagram account.
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