4 ways The News Reporter generated new digital revenue through email newsletters

Here’s an idea to steal and adapt: Build your audience with “daily briefing” emails, then leverage that audience for additional advertising and subscription revenue.

Here are four highlights from implementing our Daily Briefing email newsletter:

Grow your audience and your digital revenue with daily weekday newsletters

What we did and why: We started with a list of about 5,000 email addresses from two sources: our database of current and previous paid newspaper subscribers and contacts who had opted in to our emails through contests and other promotions. We pushed Daily Briefing sign-ups through our website, social media accounts and print ads in the weekly paper. Additional contests grew our audience to its current size of almost 8,000 email subscribers.

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