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A Tahoe publisher knows housing and fire matter to his readers. A newspaper serving three states needs more Wisconsin coverage. And a Pennsylvania public media newsroom wants additional stories connecting policy to community life. Their priorities differ, but each has found useful reporting through The Center Square.
How media companies can turn local hiring activity into recruitment advertising revenue
Google and Meta can deliver enormous scale. They cannot sit across from a local business owner, hear what that advertiser is trying to accomplish and build a campaign around the answer. Independent publishers can—and Collette Jacobs believes they should sell that difference with confidence. Her blunt rule for advertising salespeople: “Don’t show up and throw up.” Ask questions, understand the business and become the marketing partner an advertiser cannot get from a dashboard.
Local businesses do not need another complicated technology pitch. They need customers, calls and confidence that their marketing is working. As AI assistants reshape how consumers find plumbers, restaurants and other nearby services, publishers have an opening to help advertisers adapt - and to strengthen relationships built over years or decades.
Amsterdam News once collected about 40 cents of every dollar it billed for classifieds, including legal notices. Today, that figure is 90 to 98 cents. Learn how the publication improved collections, what new data supplied by Column, reveals about getting paid faster, and why rethinking payment practices could strengthen your publication’s cash flow.
Your newsroom invests in reporting, fact-checking and earning readers’ trust. But when your stories appear alongside content from unfamiliar sources, can readers see the difference? Newsmatics CEO David Rothstein believes making ownership and origins easier to identify can help accountable publishers stand out.
Diane Bedard entered a tourism agency’s website into Magic Spec, a sales tool from Broadstreet Ads that turns a prospect’s existing online content into a customized sample advertisement. She brought the resulting creative to lunch, and the response was immediate: “I want that. How much is it?” By showing exactly what the campaign could look like, Bedard eliminated the need to explain an unfamiliar digital product—and turned the demonstration into a sale. Instead of asking the advertiser to imagine the possibilities, she placed something polished, branded and tangible directly in front of the prospect.
A lawsuit can threaten a newsroom long before a court decides who is right. Holger Roonemaa, head of the investigative and fact-checking desk at Delfi Estonia, says an investigation into a political donor’s influence led to a claim seeking more than €400,000 against the publisher and its reporter. Reporters Shield covered the newsroom’s legal defense fees, helping preserve resources for further reporting. Delfi won in the first court instance, according to Roonemaa, but the appeal remains pending and the investigation remains online.
More revenue does not have to mean building another sales operation. During this E&P Solutions Series webinar, USA TODAY and XPR Media executives explored how publishers can tap existing agency demand for press releases and paid content, creating an additional revenue stream while retaining control over what appears on their sites.
For a news publisher serving readers where Iowa, Illinois and Wisconsin meet, regional coverage means following developments across all three states. As TH Media plans for a future beyond its longtime Associated Press relationship, it is learning how The Center Square can help fill those coverage needs.
