Georges Media Group purchases Arthur Hardy's Mardi Gras Guide

There is nothing more important to all who live in New Orleans than Mardi Gras. Adding Arthur Hardy's Mardi Gras Guide to our portfolio of publications will allow us to showcase Carnival like never before”

John Georges, Chief Executive Officer of Georges Media Group

Georges Media Group, locally owned by John and Dathel Georges, and parent company of The Times-Picayune | NOLA.com, The Advocate, The Acadiana Advocate and Gambit, is thrilled to announce the acquisition of the iconic Arthur Hardy’s Mardi Gras Guide which will expand our already extensive Mardi Gras coverage. For more than 45 years, Arthur Hardy has been a singular authority on everything Mardi Gras in New Orleans. The Times-Picayune and Arthur Hardy’s Mardi Gras Guide are both inextricable to the fabric of New Orleans culture and bringing them together will only make Arthur’s reach to the community and throughout Louisiana even greater. This acquisition will allow Arthur to hand over the day-to-day operations to Georges Media Group so that he can give his full attention to additional Mardi Gras coverage. In addition to the already existing distribution of the Mardi Gras Guide in years past, it will also be included in The Times-Picayune, The Advocate, and Acadiana Advocate for all home delivery subscribers.  

"There is nothing more important to all who live in New Orleans than Mardi Gras. Adding Arthur Hardy's Mardi Gras Guide to our portfolio of publications will allow us to showcase Carnival like never before," said John Georges, Chief Executive Officer of Georges Media Group. 

In 2021, Georges Media Group produced a virtual Carnival extravaganza called Mardi Gras for All Y’all in conjunction with the Kern Family and Mardi Gras World. Seen by nearly 2 million people worldwide, Mardi Gras for All Y’all has grown into an annual production with this year’s focus returning to live broadcasts of more than 30 parades from Twelfth Night to Fat Tuesday.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arthur Hardy

Arthur Hardy states, “There could be no better partner than Georges Media to take over the operation of the Mardi Gras Guide. With their company’s resources and reach, this sale ensures the continuing legacy of the publication we began in 1976, while expanding our geographic footprint and adding a significant digital presence to the MGG. This will greatly benefit our readers, the krewes, and especially our advertisers. This sale is a blessing for all concerned and we are very excited about the future of the Mardi Gras Guide.”     

Georges Media Group has the largest newsroom in Louisiana with more than 165 local journalists committed to expansive Mardi Gras coverage. Combining the rich content of Arthur Hardy’s Mardi Gras Guide with the unmatched statewide reach of our journalism will only amplify Arthur’s unique storytelling of Carnival season. By expanding the Mardi Gras Guide’s footprint to the entirety of Louisiana across all of our digital platforms, we’ll be able to showcase Carnival like never before from the man who has become synonymous with Mardi Gras through the years. 

For more information about Arthur Hardy’s Mardi Gras Guide, contact Kevin Hall, President of Georges Media Group at khall@theadvocate.com.