Garett Sloane and Aleda Stam. | Ad Age
On Sunday, a lone message of a bright Israeli flag stuck out among the digital billboard overload in New York’s Times Square. The billboard of the flag, with the familiar blue horizontal stripes and Star of David, had no words — but the message was clear support for Israel from American Eagle, the clothing retailer, which is running the signage at its flagship.
It was just one of the few ways that brands, advertisers, agencies and ad tech companies have been spreading messages of support for Israel after the terrorist attack against the country over the weekend.
Craig Brommers, American Eagle’s chief marketing officer, posted a photo of American Eagle’s Israeli flag billboard on LinkedIn, and received messages of sympathy from many people in the ad industry. “We just told our daughters (already big fans of American Eagle and Aerie) that they can buy whatever they want from your brands,” wrote Seth Klugherz, VP of marketing at Haribo. “Very impressive.”
The ad community is responding to the surprise attack from Hamas on Israel over the weekend and the continuing violence in the region, which has resulted in more than 900 deaths in Israel. Israel declared war on Hamas on Sunday. A military campaign from Israel Defense Forces is besieging Palestinians trapped in Gaza, killing 900, the Palestinian Ministry of Health announced, according to CNN.
Israel, and especially its tech hub of Tel Aviv, is home to a number of outposts for U.S. ad agencies and tech companies, and has a vibrant marketing technology scene. Anzu, Taboola, Similarweb and Yotpo are just a handful of the companies that engineer advertising products that are based in Israel.
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