Nearly $1.8 billion in political advertising has been reserved to run nationally after Labor Day and through Election Day, according to AdImpact. It says Senate spending leads the way with $603 million in reservations, followed by the House with $458 million and the Presidential election with $401 million.
Issue spending also comprises a significant slice of the overall reservation total with $231 million. Measures to protect abortion access, for example, will go before voters this fall in Arizona, Colorado, Florida, Maryland, Missouri, Montana, Nebraska, Nevada and South Dakota. New York also has a ballot measure that proponents say would protect abortion rights, though there’s a dispute about its impact. In Florida, North Dakota and South Dakota, voters will decide whether to legalize recreational marijuana for adults.
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