The Summer Olympics kicked off less than a week ago but host network NBCUniversal reported that it is already breaking records.
The entertainment giant, which has held the U.S. broadcasting rights to the Summer Games since 1988, said it achieved the highest advertising revenue in history for its Olympic and Paralympic programming, though it did not break out specific figures. NBCUniversal previously stated it was on pace to surpass $1.2 billion in advertising sales for the 2024 Paris Olympics. Digital ad revenue also reached a new milestone, more than doubling that of the 2020 Summer Games in Tokyo, which were held in 2021 due to pandemic-related postponements.
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