The challenges and opportunities AI poses to local broadcasting

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For over a century local TV and radio broadcasters have innovated and evolved to bring their vital service to consumers — free of charge. But advancements in technology also bring myriad challenges as broadcasters seek the truth and work to verify information in an age where deepfakes and misinformation run rampant online. So, as the government develops an AI “Action Plan,” NAB wants to ensure guardrails are in place to protect the trusted local journalism on which Americans rely, while embracing the innovation that AI brings to our industry.  

In comments, NAB outlined three key actions that the administration should consider.

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