Tuesday morning at the Senior Leadership Conference is all devoted to AI — the latest innovations, guidelines to maintain trust, building AI systems responsibly, legal impacts, plus future opportunities and challenges.
Jeremy Gilbert, Knight Professor in Digital Media Strategy at the Medill School of Journalism, Media, Integrated Marketing Communications, will kick things off on Tuesday with a look at "Generative AI: The Latest Innovations and Setting Guidelines to Maintain Trust with Sources and Readers."
He says local news publishers need to push through the hype and the fear and realize they have NO choice but to think about generative AI now. This session will highlight the latest innovations in AI and, most critically, the need for publishers to set clear guidelines for use to maintain trust with their sources and audiences.
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