Political ad spending piles up in key states less than a month until Election Day

With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. 

Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million. That’s according to the latest report by AdImpact, which has tracked 253 unique broadcast political ads and 904,000 broadcast airings targeting the Presidential election since Super Tuesday.