Hearst Magazines names Brad Greenawalt vice president of subscriptions

Brad Greenawalt

Hearst Magazines, the world’s largest lifestyle publisher, today announced Brad Greenawalt has been appointed vice president of subscriptions, a new role at the company. He will be responsible for leveraging data and insights to help accelerate digital growth of the company’s consumer subscription business, inclusive of digital, print, membership and experiential opportunities, across a portfolio of more than 25 brands.

Greenawalt joins Hearst Magazines from Peloton Interactive, where he held various roles, most recently serving as vice president of membership and overseeing member engagement and retention. Previously, he served as vice president of retention marketing and director of member lifecycle and loyalty.  

“Brad brings a wealth of experience developing and implementing innovative initiatives focused on engagement, retention, loyalty and customer relationship management,” said Lindsay Horrigan, senior vice president, consumer growth officer at Hearst Magazines. “His strategic and data-driven approach will be instrumental in advancing our consumer subscription offerings and enhancing our overall customer experience.”

Prior to joining Peloton in 2016, Greenawalt was at Starwood Hotels & Resorts Worldwide Inc. As director of operations for Starwood Preferred Guest Pro operations, he was responsible for consolidating various B2B offerings across different geographies and customer segments into one global loyalty program.  

“I am thrilled to join Hearst Magazines during such a revolutionary time for the media industry,” Greenawalt said. “I look forward to building on the strong foundation of Hearst’s subscription business and working with the talented brand teams to deepen engagement with their audience.”  

Greenawalt, who begins his new role this week, will report to Horrigan.

About Hearst Magazines:

Hearst Magazines, the world’s largest lifestyle publisher, has a portfolio of more than 25 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 153 million readers and site visitors each month — 61% of all millennials and 57% of all Gen Z adults over the age of 18 (Source: 2023 Comscore Multi-Platform© MRI-Simmons (12-23/F23). The company publishes more than 200 magazine editions and 175 websites around the world.