Opinion | Taylor Swift shows Time magazine’s person of the year still matters

It’s generally one of the most talked about media stories of any given year. And it got Swift to do her first in-depth interview in 4 years.

The covers of Time magazine, which named Taylor Swift as its 2023 Person of the Year.
The covers of Time magazine, which named Taylor Swift as its 2023 Person of the Year.
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Does Time magazine still matter? ...

Today, the magazine is printed just twice a month and Time, like pretty much every other magazine, has become a digital-first news outlet.

There is still good journalism at Time, but does it have the overwhelming impact that it used to? That’s debatable.

But, there’s no question that once a year, Time is still a really big deal. That’s when it names its person of the year, which is generally one of the most talked about media stories of the year.

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