MSNBC is inviting its fans to a one-day “Democracy 2024” event this September with live panels and a dinner with stars like Rachel Maddow, Chris Hayes and Ari Melber, part of the company’s entrance into the burgeoning field of events journalism.
Live events are a growing business for many news outlets, forced to think of different ways to make money with readership, viewership and advertising revenue declining. MSNBC has ramped up its effort this year with the help of creative director Luke Russert.
The journalism-centered events business has grown in fits and starts before accelerating in recent years. It is particularly robust in Washington, with the Post, Politico, Semafor, Punchbowl News and Puck all active.
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