When Euphenie Andre and Abigail Klapatauskas first met earlier this fall, a partnership born out of a campus experiment quickly blossomed into something much more.
Andre, an All-American Mizzou track and field student-athlete, and Klapatauskas, an honors student in the School of Journalism, were paired together as part of Mizzou Athletics’ new collaboration with the J School that after one semester can only be described as a win-win for both sides. Students studying strategic communication, some through professor Jon Stemmle’s public relations course, and others through Mizzou’s PRSSA Chapter (Public Relations Student Society of America) were matched with student-athletes who volunteered for the partnership to explore and expand their brand potential in the name, image and likeness marketplace. Under the watch of Brandon Lee, Mizzou’s assistant athletics director for NIL, Athletics has also partnered with the School of Law and MU’s Office for Financial Success to offer resources for student-athletes related to their NIL experience, creating a mutually beneficial campus synergy that reflects Mizzou’s innovative embrace of NIL.
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