Seven or eight years ago much of the news industry lost its head over a supposed “pivot to video” after Facebook pushed live and other formats with the promise of monetization to come. That didn’t work out so well for publishers, many of whom had hired expensive video teams and found they had to row back after interest waned.
But now social platforms are going “all-in” on video again as they increasingly compete with each other for attention in a more fragmented and uncertain landscape.
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