Is journalism’s trust problem about money, not politics?

Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting — a historical low.

Journalists generally assume that their lack of credibility is a result of what people believe to be reporters’ and editors’ political bias. So they believe the key to improving public trust is to banish any traces of political bias from their reporting.

That explains why newsroom leaders routinely advocate for maintaining “objectivity” as a journalistic value and admonish journalists for sharing their own opinions on social media.

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