Inc. hires executive digital director and editorial director

Veronica de Souza

Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, has hired an executive digital director and an editorial director.

Veronica de Souza will be Inc.’s new executive digital director beginning Nov. 4. She joins us from WNYC/Gothamist, where she was the director of digital news and audience. She previously served as the senior director, publishing, for VICE Media, the director of audience development for the Daily Beast, and head of audience and social for the Gawker family of sites, including Gizmodo, Deadspin and Jezebel. She is well-versed in growth strategies that leverage channels ranging from newsletters and podcasts to social-first video — all working in concert to grow readership and convert “readers and listeners into loyalists,” as she puts it. At Inc., she will oversee Inc.com and our digital editorial brand strategy.  

Bonny Ghosh

Bonny Ghosh will join Inc. as editorial director on Oct. 16. For the past two years, Ghosh has been producing programming for Apple’s global events team at the Steve Jobs Theater in Cupertino. In this contract role, she managed all aspects of the planning, programming and production for special events, panel discussions and filmed events, from ideation to execution, including booking of speakers, development of creative, pre-and post-production, formulating corresponding content publishing campaigns and developing audience engagement strategies. She previously served as the managing editor of Circa, overseeing a digital newsroom of approximately 50, which secured a national Edward. R. Murrow Award and three regional Emmys within a year of her leadership. A journalist by training she spent the more than a decade as a national reporter for The Associated Press. Her work has won two Webbys, three Murrow awards and an Emmy.