Latest Marketing Partner Case Studies
Newsrooms can harness the power of AI to deliver personalized election content, track real-time voter sentiment, and optimize for engagement and revenue growth. AI tools, such as Nota and Chartbeat, can analyze user data and sentiment shifts, helping publishers provide tailored content that resonates with specific audiences. By enhancing reader experiences and streamlining workflows, AI empowers media companies to improve audience engagement and maximize advertising opportunities during the high-stakes election season. Ultimately, these strategies not only boost revenue but also ensure that voters stay well-informed and engaged with crucial election coverage.
To enhance its already successful “Best of the Best” campaign, the Tampa Bay Times partnered with Elite Insights to address a missed opportunity in digital advertising. With Elite Insights’ software and expertise, the Times integrated a streamlined digital strategy, allowing its sales team to focus on selling while Elite handled logistics. This collaboration led to impressive results, including a 260% revenue increase and over 425,000 community votes, setting a new standard for digital engagement.
209 Multimedia recently streamlined its legal notice and obituary management with the help of Column’s Public Notice Platform, transforming an otherwise labor-intensive process into an efficient workflow. Saresa Shutes, who oversees legal notices, obituaries, and classifieds, previously spent hours manually handling ads, a process prone to human error. Now, thanks to Column, Shutes can process legal ads five times faster while drastically reducing mistakes, saving time and money for the company.
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