How Sellout Crowd, the Oklahoma sports website, went from anticipated startup to heartbreaking disaster in 8 months

Everything was in place for the site to succeed — except for the person running it

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The promise of hope came through the endorphin-boosting rush of modern-day correspondence — Twitter direct message, Facebook Messenger — with no hint of the pain and disappointment to come.

Sellout Crowd, that idea from above, would provide an online haven for his former colleagues — and Oklahoma’s premier sports media members — through short videos, podcasts and vibrant journalism, courtesy of high-profile benefactors. It was the brainchild of Mike Koehler, a former Oklahoman editor turned marketing entrepreneur, who would bestow the unimaginable to journalists: a comfortably middle-class life without endless toil.

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