Meta’s move to block news in Canada may prove to be irrelevant. Only 25% of Canadian readers use Facebook as a source of news, down from 29% in 2023 and 46% in 2016, prior to Meta’s move, according to Report Canada, 2024 Data: An Overview, a study by Centre d’etudes sur les medias, conducted by YouGov.
Meta started blocking access to most news content in August 2023 in response to legislation requiring that tech giants compensate publishers for using their content. But the falloff in usage started in 2022, the study says.
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