Facebook can’t dodge ad discrimination suit, Ninth Circuit rules

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The Ninth Circuit rejected on Friday the dismissal of a federal case claiming Facebook excluded certain groups — like women of color and single parents — when searching for housing on the social media platform’s Marketplace function.

The federal appeals court decided Friday in a 2-to-1 ruling to reinstate a discrimination class action dismissed in the Northern District of California in 2021.

Rosemarie Vargas, Jazmine Spencer, Kisha Skipper, Deillo Richards and Jenny Lin filed a class action against the social media giant in 2019, claiming that Facebook’s targeted advertising algorithm discriminates against women of color, single parents, disabled individuals and other protected groups by not showing ads for housing that were otherwise shown to Facebook users not in a protected class.

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