Google said on Monday it would make it mandatory for advertisers to disclose election ads that use digitally altered content to depict real or realistic-looking people or events, its latest step to battle election misinformation.
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
The rapid growth of generative AI, which can create text, images and video in seconds in response to prompts, has raised concerns about its potential misuse.
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