All newspapers are probably sitting on massive databases that aren’t being used properly. And, during times of financial instability, newspapers need to find revenue wherever they can. First-party data and segmented audiences are the future of their business; they will drive conversions and subscriber revenue.
This session at the Mega-Conference will lay out a strategy to help newspapers find out what they have, how to grow first-party data, and how to target that audience for monetization. Additionally, you will learn first-hand from media organizations that have successfully gained new revenue from their first-party data.
Presenters are:
Julie Foley, director of affiliate success, Upland Second Street
Liz Crider Huff, director of affiliate success, Upland Second Street
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