Elon Musk on Wednesday tried to walk back remarks lashing out at advertisers fleeing his X social media platform.
At the Cannes Lions advertising festival in Cannes, France, Musk was asked by WPP CEO Mark Read what he meant by telling advertisers threatening to pull ads from the platform late last year to “go f--- yourself.”
Musk said it was meant as a general point on free speech rather than a comment to the wider advertising industry.
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