Update to New York law governing AI’s use in political ads welcomed by broadcasters

With the stroke of a pen, New York Governor Kathy Hochul has signed into law several updates to a new law regarding the use of artificial intelligence in political advertising. The New York State Broadcasters Association says the changes to the law amount to “a win” for broadcasters. “It reduces the risk that stations will be dragged into litigation that involves disputes between candidates,” says NYSBA.

Hochul’s signature was on a bill passed by the New York Legislature last month that revised several parts of a bill it passed in April that will hold media outlets, including radio stations, responsible for airing political advertisements that include voices and images created with artificial intelligence. The new legislation will apply retroactively, so any pending litigation brought before Hochul signed the revision into law will be dismissed.

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