Most of the world’s major English news websites saw steep traffic drops in November, possibly as a result of a series of Google updates.
Since September, updates rolled out by Google have included a “helpful content update” deemed to have been “noticeably more impactful” than the last of its kind in December 2022, an October core update and another in November, and a reviews update also this month. Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit by the updates.
All of the top ten news sites tracked by Press Gazette saw double-digit falls in traffic despite the busy news agenda. Among this group the largest year-on-year slumps were seen by MSN (down 28% year-on-year), Fox News (273.8 million, down 26%), CNN (down 25%), and Google News (down 19%).
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