Spurned by social media, publishers chase readers on WhatsApp

Posted Tuesday, September 24, 2024 11:42 am

Katie Robertson and Mike Isaac | The New York Times

Many digital news publishers have been desperately searching for a life raft. Traffic to news sites has fallen sharply, along with the ad revenue those clicks generate, partly because Google and Facebook decided to make news less prominent on their platforms.

Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world’s most popular messaging app.

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Spurned by social media, publishers chase readers on WhatsApp

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