Paramount and Skydance are merging — here are 3 questions we have about the deal

There may be no more giddily optimistic time in media than the moment after a big deal is announced.

In the case of the $8.4 billion agreement that would bring in new owners to run Paramount Global, there are a lot of hopes and dreams riding on incoming CEO David Ellison and how he might reshape a media company which includes everything from Paramount Studios and the CBS broadcast network, to cable channels like MTV and BET and the Paramount+ streaming service.

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