Opinion | TikTok users are more interested in pop culture and entertainment than news and politics, study finds

Only 5% of adult TikTok users follow accounts that post about the news, Pew Research found

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American adult TikTok users are much more interested in following accounts posting about culture and entertainment than those that post about news and politics, according to a new Pew Research Center study.

The study, released Tuesday, found that influencers and creators with between 5,000 and 1 million followers make up nearly half of all the accounts followed by adult TikTok users.

In contrast, journalists, media outlets and politicians make up less than 1% of accounts followed. Researchers analyzed the accounts of 664 people to produce the report.

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