The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoy with their readers. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
The Factbook, originally a product of MPA — The Association of Magazine Publishers, which merged with the News Media Alliance on July 1, 2022, is being published this year by the newly combined organization, the News/Media Alliance. News/Media Alliance members represent many of the largest and most renowned brands in the magazine and news publishing industries. The combined industries represent over $40 billion in annual revenue.
“Magazines provide an ideal environment for advertising that inspires action, and the Magazine Media Factbook confirms that through its in-depth research statistics and insights,” said Alliance President and CEO David Chavern. “Our members are trusted sources of information that readers want and need, with thoughtful, relevant and interesting ads that make readers feel heard and understood. That translates to more sales and a greater return on investment for marketers.”
Highlights from the 2022 Magazine Media Factbook:
Alliance members can access the full Factbook here (member login required*). All others may request a copy of the Factbook by emailing Alliance Vice President of Research & Insights Rebecca Frank at rebecca@newsmediaalliance.org.
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