As students head back to school and we begin to settle into fall routines, New York Times Games is encouraging everyone to find a little #beetime via its much loved Spelling Bee game. Starting today, New York City subway commuters are invited to spell together using digital Spelling Bee gameboards on subway trains and platforms on the E, F, G, R, 4, 7, L, J lines. This follows a new collaboration with OUTFRONT Media, utilizing their dynamic Livecard Motion Advertising Experience (Livecard MAX).
The game, which can be played after scanning the QR Code on in-car and platform screens, will direct subway commuters to the daily Spelling Bee with hints and tips to solve on their commute. For everyone who shares their Genius or Queen Bee status using #beetime and tagging @nytgames, New York Times Games will donate $1, up to a total of $50,000, to First Book. First Book, a New York Times Neediest Cases Fund recipient organization, distributes books and educational resources to schools and programs in low income communities throughout the United States to ensure every child has access to a quality education. Solvers outside of New York can join in and play at nytimes.com/beetime and share their status on Twitter, Instagram or TikTok.
“As a New Yorker and a proud member of the #hivemind, the New York Times Games Spelling Bee is my daily ritual and one of the few productive ways I spend time on my phone. I’ll be hitting the subway to play with my fellow puzzle people while introducing more people to the joy of this game,” said Andy Cohen, television host and producer.
Solvers come to New York Times Games to challenge themselves with engaging puzzles like Spelling Bee, Wordle and The Crossword. While the fall marks a much busier time for many, the millions of people who play Spelling Bee every day know finding time for daily accomplishment and mindfulness can add a much-needed spark of joy.
“At New York Times Games, we take pride in providing our solvers an escape that’s entertaining and informative, especially during those moments of the day when they’re looking for it most. Our games offer a way to turn idle time into P-U-Z-Z-L-E time. I’m excited to see puzzle people game together and do so for a great cause,” said Jonathan Knight, head of Games, The New York Times.
“We’re thrilled that Spelling Bee players will be using their genius to make a difference in the lives of children who don’t have access to the books and resources they need to learn,” said Kyle Zimmer, president, C.E.O. and co-founder of First Book. “With over 38% of this nation’s children living in low-income communities and attending under-resourced schools and programs, every dollar raised helps provide these students with a chance for an equitable education.”
To play, visit nytimes.com/beetime. For more information or to donate, visit firstbook.org.
About New York Times Games:
Since the launch of The Crossword in 1942, The Times has captivated solvers by providing engaging word and logic games. In 2014, we introduced The Mini Crossword — followed by Spelling Bee, Letter Boxed, Tiles and Vertex. In early 2022, we proudly added Wordle to our collection. We strive to offer puzzles for all skill levels that everyone can enjoy playing every day.
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About the New York Times Neediest Cases Fund:
The New York Times Neediest Cases Fund supports a global community of people less fortunate, and our recent profiles are free for all to read. Thanks to the generosity of Times readers, The Fund has raised over $320 million since it was established in 1911. The 111th annual campaign of The New York Times Neediest Cases Fund begins in the fall of 2022.
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