This is the fifth year for the RTDNA/Newhouse School at Syracuse University Survey question: What, if anything, are you doing with OTT? It’s the fourth year that we’ve asked what, if anything, stations are doing with NextGen TV, and it’s the first time we’ve asked about artificial intelligence (AI). ...
Doing “something” with OTT has been edging up slowly since we’ve been watching it. At 59.9% “doing something” has hit its highest point, but it’s really a bit above the last two years.
All market sizes ranged from 54% to 64% — with no relationship between doing something and market size. The bigger the newsroom staff, the more likely that the station is doing something with OTT.
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