Here’s an idea to steal and adapt: Instead of focusing on negative horse-race campaign coverage, offer the audience possible solutions and paths forward with democracy reporting.
Question: What problem were you trying to solve, and why was that problem strategically important to your organization?
A: When a 20-year-old tried to assassinate former President Donald Trump in Western Pennsylvania on July 13, 2024, questions were raised about the man’s political beliefs. Some Republicans began to falsely link the shooting to Democrats or wild conspiracy theories. The potential for retaliatory violence or unrest seemed realistic.
Since WITF is based in the key battleground state of Pennsylvania, it was important to us to try to find a way to offer our audience an outside-the-box story and not follow the typical script in the wake of a major political event.
Comments
No comments on this item Please log in to comment by clicking here