Missouri Business Alert has been using the quiz feature on Instagram to share weekly news quizzes, and the editors recognized that they could reach different audiences on email and online — not just social media — if they embedded the quiz in their newsletter and on their website as well.
So, the Innovation in Focus team collaborated with MBA to not only determine which tool would best accomplish this goal, but also to identify strategies that could grow their loyal newsletter audience, create innovative advertising opportunities and connect readers with other ways to support MBA.
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