How business journalists can build a career in the trade press

The job market in the news industry is, as most media professionals know, having a moment. Hundreds of reporters have lost their jobs in just the first half of 2024, many of whom worked at outlets like Vice, CNN, The Messenger and The Wall Street Journal. On top of that, the U.S. Bureau of Labor Statistics predicts a 3 percent decline in employment for news analysts, reporters and journalists from 2022 to 2032. And there’s no mystery behind this moment: it’s largely due to the sustained fall in ad revenue at traditional publications since the dawn of social media and online ads.

But there’s an often-overlooked career option for business journalists, where ad revenue and jobs remain plentiful: trade journalism. 

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