Earlier this summer, AI Overviews made headlines across the U.S. — mostly for the wrong reasons.
The new Google search feature offers up AI-generated answers to queries, synthesizing sources on the web and filtering them through Google’s own large language model, Gemini. ...
News publishers around the world are now faced with figuring out how Overviews will impact their organic search traffic and whether or not they should adjust their search strategy accordingly. To begin to answer that question, I asked seven leading audience strategists and SEO experts in the U.S. how they’re thinking about this new phase in search and whether they’ve already made changes to their audience strategy since May.
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