News publishers are worried — with good reason — about changes coming to Google Search. AI-generated content replacing links on some of the most valuable space on the internet, in particular, has left media types with a lot of questions, starting with “is this going to be a traffic-destroying nightmare?”
The News filter disappearing from Google search results for some users this week won’t help publishers sleep any easier.
Google confirmed some users were not seeing the News filter as part of ongoing testing. “We’re testing different ways to show filters on Search and as a result, a small subset of users were temporarily unable to access some of them,” a Google spokesperson confirmed via email.
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