Google Search algorithm documents have leaked. Here's what experts are saying

The key to online success is usually dependent on one major factor above all others: Your website's ranking on Google Search.

For decades now, an entire industry — Search Engine Optimization or "SEO" — has revolved around attempting to crack the code that moves a given page up the ranks for various keyword search queries on Google.

This week, that "code," or more specifically the secrets behind Google's search engine algorithm, have leaked.

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