Gannett tests dropping a 7-day option for new print subscribers

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Potential print subscribers to Gannett’s 200-plus regional papers are finding something different when checking their local publications’ offers this holiday week. A seven-day or six-day trial subscription is not available. The only print plus digital option is Sunday or, in some cases, Sunday plus one additional weekday, typically Wednesday.

The new pattern is just a test, and a short-term one for now, chief communications officer Lark-Marie Antón told me by email. It started Tuesday and runs through Friday, concurrent with what the company has billed as a “holiday sale.”

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