Uncertainty in the news industry, hype around AI, and hope for better business models and new revenue streams have all helped to drive news organizations to adopt AI technology, a new report from the Tow Center of Digital Journalism at Columbia University finds.
Felix Simon, a researcher and doctoral student at the Oxford Internet Institute, interviewed more than 130 journalists and news executives from 35 outlets in the United States, United Kingdom and Germany. His findings suggest that as AI-powered search engines gain prominence and more newsrooms embrace the technology internally, “a familiar power imbalance” is emerging between news publishers and tech companies.
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