The Television Bureau of Advertising (TVB) today announced that Abby Auerbach, executive vice president, chief communications officer, will retire on Dec. 31.
Auerbach joined TVB in 2000 from her role as senior partner, director local TV and radio, U.S. at Ogilvy, a position she held for nine years. At TVB, she began as executive vice president and added chief communications officer responsibilities in 2010, under CEO Steve Lanzano. In 2020, she expanded her role to include executive director, NEXT Women, a program that helps identify, prepare, mentor and advocate for women in the local broadcast television industry as they aspire to leadership roles.
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