North Carolina Lt. Gov. Mark Robinson announced a lawsuit Tuesday against CNN over its recent report alleging he made explicit racial and sexual posts on a pornography website’s message board, calling the reporting reckless and defamatory.
As the digital age reshapes the media landscape, local news publishers face a crucial challenge: staying relevant and profitable. At the heart of this challenge is the ability to deeply understand and engage with their audiences. Sammy Papert, president of Wormhole and sales representative for Coda Ventures, and Phillip Beswick, CEO of The Media Audit (TMA), recently shed light on how their audience studies are helping local news organizations thrive in an increasingly competitive environment. Their research offers powerful insights into how consumers interact with local news platforms and why these insights are pivotal for media companies seeking to monetize their content.
Newsrooms can harness the power of AI to deliver personalized election content, track real-time voter sentiment, and optimize for engagement and revenue growth. AI tools, such as Nota and Chartbeat, can analyze user data and sentiment shifts, helping publishers provide tailored content that resonates with specific audiences. By enhancing reader experiences and streamlining workflows, AI empowers media companies to improve audience engagement and maximize advertising opportunities during the high-stakes election season. Ultimately, these strategies not only boost revenue but also ensure that voters stay well-informed and engaged with crucial election coverage.
Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.