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Is journalism just a rich kid’s hobby?

For most journalists who don’t come from generational wealth starting out in their careers, taking up journalism as a career is a risky move, especially for underrepresented minorities like Niya Doyle. Who can survive on the $15–20 an hour a full-time internship might offer? Let alone perform free labor for publications that can't afford to pay writers anything at all? But without clips, you can't grow in the field or eventually write for larger publications, which means bigger earning potential.

Nonprofit news outlet NOTUS is keeping a close eye on all things government, politics and the election campaigns, but what makes the Washington, D.C.-based outlet unique are the bylines behind the daily reporting. Short for News of the United States, the publication provides in-depth analysis reported by journalism newcomers alongside veteran reporters about what’s going on in Washington, D.C., and why the news matters beyond Congress.

Local television is experiencing significant changes, including the push from networks to move top shows to streaming platforms, audience declines, and the rise of free ad-supported streaming TV. These changes have resulted in a decline in retransmission fees, increased pressure to produce varied content, and a shift in revenue models. Despite these challenges, local content still has value, and local broadcasters can engage with their communities in new ways, pivot their business models, and find new revenue streams.
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CatchLight was founded in 2015 as a “visual-first media organization that leverages the power of visual storytelling to inform, connect and transform communities.” Today, the 11-member CatchLight staff is supported by a distinguished group of photojournalists, media executives, venture capitalists and entrepreneurs on its board of directors. Its advisory council includes leaders in media, photography and academics, as well as many influencers of the visual arts worldwide.
Dean Graciela Mochkofsky is on a mission to make tuition free for all Craig Newmark Graduate School of Journalism students at The City University of New York (CUNY) by 2026. It’s just one of her ambitious plans for the school, its students, New York City and the broader journalism community. Mochkofsky is the third dean of the graduate school — one of the youngest J-schools in the country, founded in 2006.
According to a research report co-produced by FT Strategies and Knight Lab at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications, the disconnect in news consumption is growing as some publications focus on consumers they can monetize instead of building relationships with younger readers. Jeremy Gilbert, a Medill professor and Knight Chair in Digital Media Strategy, told E&P that the gap between what people want from news and what they’re getting is getting wider.
In the past, local newspapers dominated the local news ecosystem with large teams creating the most content. However, today, newsroom size is not necessarily associated with making more money. Being profitable and raising money is a challenge, but carving out distinctive beats may be a path to financial sustainability in an increasingly competitive market.
The news media industry is often focused on the people in the spotlight, but the contributions of those behind the scenes are truly immeasurable. In newsrooms across the country, editors carry heavy responsibilities. They lead the newsroom, determine what stories should be told and challenge assertions with unwavering commitment to the public’s interest. Their insight, experience and leadership are indispensable and elevate journalism to new heights. Despite not being as celebrated as bylined reporters or columnists, their invaluable contributions cannot be overlooked. We hope you enjoy meeting this exemplary group of E&P’s 2024 Editors Extraordinaire.
For the Star Tribune in Minneapolis, dabbling in new ideas is at the center of the organization’s identity as they have a new CEO and publisher at the helm. Whether the company is expanding into the greater Minnesota community, creating partnerships or investing in products, changes are happening in an effort to build on the paper's 157-year legacy.
Generating revenue remains a constant challenge. Some news outlets are reinventing special sections and editions, a traditional segment of most newspapers, to attract more readers and new and loyal advertisers. Here are four examples that publications and news outlets can adopt.
Over the past year, Ashanti Blaize-Hopkins, president of the Society of Professional Journalists; LaSharah Bunting, CEO and executive director of the Online News Association; and Karen Rundlet, CEO and executive director of the Institute for Nonprofit News (INN), have stepped into the lead role at three of the most influential news associations, each as the first Black woman to hold the post. In interviews with E&P, they spoke about their new roles, how they got there and how they hope to advance their individual organizations and journalism writ large.
The 2024 class of 10 News Publishers That Do It Right is now E&P’s News Media’s 10 to Watch. They represent our industry with small-town publishers to large properties; monthly, weekly and daily publications; legacy print and digital publications; business, university and alternative publications — representing the breadth and depth of our industry. Each faced challenges and innovated to overcome them, and each has a story to tell — revenue, content, community service, engagement, business model or platform. We’re excited to highlight these 10 to Watch to give you energy and ideas.
Although media and journalism may seem to be endangered species, they are critical to revealing the truth, supporting democratic principles and creating more enlightened voters. In the many excellent collegiate media and journalism programs nationwide, the next generation is preparing to step forward to support those principles at Temple's Klein College of Media
In a move signaling a “renewed commitment to the heart of its community,” Detroit Public TV announced its relocation back to the city of Detroit and a rebranding as Detroit PBS. This significant shift underscores the organization's dedication to serving Southeast Michigan with unparalleled quality, trust, and fairness in media.
The voices in the street are often as important as those in the suite. That's the upshot of California Voices, the opinion arm of CalMatters, a California non-profit organization raising its megaphone for different kinds of experts.
To bolster the tech services available to local news publishers, the Lenfest Institute for Journalism launched the Lenfest Local News Infrastructure Fund with a $7.25 million grant from the John S. and James L. Knight Foundation.
To better understand the current level of collaboration between universities and public radio stations, CCN surveyed public radio stations in the summer of 2023, receiving 95 responses from stations in 38 states. There are 182 public radio station licenses associated with universities.
In today's evolving media landscape, the role of editorial pages in sparking meaningful discussions has come under scrutiny. However, as news outlets like The Dallas Morning News, The Charlotte Observer, and the Chicago Sun-Times demonstrate, investing in opinion pages yields significant returns, fostering robust conversations and offering diverse viewpoints on local and national issues.
Last summer, Vermont News & Media launched Green Mountain Vermont Cannabis News, a website and newsletter to inform the public about the state’s evolving cannabis laws and burgeoning economy. E&P spoke with President and Publisher Jordan Brechenser and Advertising and Marketing Specialist Ahmad Yassir about how the new brand is doing.
As the Press Forward initiative gathers momentum, I’m hearing a question from the heads of public broadcasting and nonprofit news organizations alike: “Do you know where I can find a grant writer?” My answer to them: “You don't need one.” Most of these folks think they need a gifted writer who can research lists of available grant programs, spin a compelling narrative about their organization’s worthiness......
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In the 1980s, many cash-flush news organizations employed a public editor specifically to build and foster trust between readers and journalists. These days, just two news organizations in the United States — NPR and PBS — still appear to employ a public editor. So, is it time for more news organizations to consider hiring ombudspersons to help rebuild trust in the media — one community at a time?
News media publishers face dilemmas over social media policy today. There's a delicate balance between encouraging reporters to engage on social media — to extend journalism's reach — and avoiding pitfalls that undermine reporting. They're also grappling with respecting journalists' freedom of speech in an age when social media is integral to their professional and personal lives.
In news media advertising, organizations often spend too much time analyzing rates and comparing them to similar-sized outlets. It’s important, but sometimes, focusing too much on rate hinders the ability to assess an opportunity directly. Before immediately delving into pricing considerations, it’s crucial first to identify opportunities aligned with your organization’s goals.
Under the leadership of Dean Raul Reis, who took office in July 2022, the Hussman School of Journalism and Media at the University of North Carolina has significantly revised its curriculum, infusing courses that can assist students in excelling once they graduate — whether in journalism or other communication fields like advertising or public relations.
Ten news organizations won up to $25,000 in grants to help convert print subscribers into digital customers, and those teams no doubt celebrated their good fortune. But from the standpoint of The Lenfest Institute, which reviewed more than 50 applications and handed out the grants, the program’s value is more about helping the news industry than providing one-time allowances to 10 deserving companies.
AI is now powering an upheaval of the search economy that could devastate news publishers desperately needing good news. For the first time since it became the world’s largest search engine in 2000, Google’s dominance in the search market is facing a serious threat. One of the challengers, Perplexity, shoots back short, AI-generated responses to direct questions. Is it perfect? No. Is it pretty useful? Of course. But it comes at a terrible cost to publishers.
As of January 2024, 1,177 pink slime sites have been identified across the United States, representing both sides of the political spectrum, with innocuous-sounding names, like The Main Street Sentinel and Metric Media. NewsGuard, which uses AI to help programmatic advertisers direct ads to reputable sites, warns that the number will rise as election season heats up.
Most sales gurus agree that about 98% of all sales are not made on the first call. Sometimes the customer says “no.” That’s when the selling starts. If you can turn a no into a yes, you make the sale. There are a lot of reasons prospective advertisers say no.
Attacks on free speech and expression — including the role of journalism and the people’s right to know in a free-thinking society — are constant, regardless of the swings of the political and cultural pendulums. Advocating for those rights and educating Americans to understand them better has been the mission of the Foundation for Individual Rights and Expression since its founding in 1999.
Implementing new revenue streams, from events to newsletters to podcasts to philanthropy — and even T-shirts — has been the goal of many news publishers for several years. Some don’t require much investment, while others require a major commitment in money and staff time. Some have worked, and others haven’t.