Latest Marketing Partner Webinars & Case Studies

How to Sell Digital Advertising in 30 Minutes

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

These publishers are using digital signage to grow audience & revenue. (3 Case studies)

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.

Using AI to double your newsroom efficiency and engagement

Discover how to eliminate newsroom repetition, automatically increase engagement and free your staff to do what they do best…report on the news. Learn about a suite of tools that instantly develops better story headlines, top quotes, key points as well as maximizes SEO keywords and even creates short form videos IN SECONDS. Watch the recording from this recent "E&P Reports" Sponsored Webinar

New recruitment solution will find, qualify, and help you contract newspaper carriers, cost effectively.

The National Press Institute for Audience Growth (NPIAG) along with Kelly Robinson, CEO of RedDot announced today they have partnered with Julian Placino, a professional recruiting consultant, to offer an innovative, cost-effective method, known as the Placino Carrier Recruitment Method, to identify, interview, qualify and contract newspaper carriers for any size market.

Cracking the content monetization code: A European case study

Mediahuis, an international media group with a range of powerful brands and activities in many European countries and Ireland's leading print and digital media publisher, reaches millions …

How AI is generating millions in turnkey SMB ad revenue across Europe. | 2 Case Studies

In this fast paced, E&P Sponsored Webinar learn how two separate European media companies are generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.

Revolutionizing Newsroom Efficiency: How AI Solutions empower award-winning teams to focus on reporting, not publishing tasks.

Imagine an assistive AI tool that efficiently reformats your newsroom content into various text, audio, and video formats instantly. Not only does it streamline the process, but it also autonomously generates headlines and keywords to optimize SEO performance for your stories. Registrants who can't attend will get instant access to a video of the broadcast.

Help us recognize your "Operations All-Star"

Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2024 class of "Operations All-Stars!"

Wick Communications Outsources Public Notice Business

In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability. “Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.

Amsterdam News Increases Payment Collections by 60%

In 2023, Amsterdam News partnered with Column to streamline its legals. Siobhan “Sam” Bennett, the President and Chief Revenue Officer of Amsterdam News in New York, NY, highlighted three stand-out reasons why their choice to go with Column has paid off. The three most impactful payment features that Column offers are payment alerts, invoice reminders, and the option for prepayment. Read about the solutions.