The Telegraph is Growing Its Subscriptions With WhatsApp Audio Briefings

Posted

The Telegraph is using 'low-tech' audio briefings on WhatsApp to engage with news audiences on the commute and convert them to paying subscribers.

Users who sign up for the updates receive a two-minute 'radio bulletin-style' messages at 8 am and 5:30 pm, followed by a text message with links to the articles.

Read more

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board