Sports is Still Shaky but Sports Business Publications See a Lucrative Play

Posted Monday, August 3, 2020 12:23 pm

Kayleigh Barber | Digiday

The business of sports has been turned upside down over the past six months, and a number of media companies are racing to capitalize on the opportunities they see in the upheaval.

Sportico, a sports business publication planned by Penske Media, has moved its launch date up by three months, before it had even hired any writers.

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Sports is Still Shaky but Sports Business Publications See a Lucrative Play

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