Research: Readers Are Concerned Personalized News Keeps Them in Content Silos

Posted Monday, August 5, 2019 11:30 am

Rahul Sethi | INMA

Marketers and tech giants may want to believe news audiences prefer a personalised experience, sourcing passive audience data to back the claim.

However, a significant percentage (48%) of Canadian adults worry more personalised news may mean they miss out on certain stories or perspectives.

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Research: Readers Are Concerned Personalized News Keeps Them in Content Silos

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