New Study Reveals Local Media Leaders’ New Normal Predictions

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Remote work, new products and workforce cuts are just some of the most likely outcomes predicted in a new study of Local Media Association (LMA) members. In May, 127 members responded to the survey that revealed in response to the COVID-19 crisis, new modes of communications with ad clients, new products and workforce cost reductions may have the most staying power once the crisis abates. Also, media leaders’ opinions vary regarding how long it will be before that happens: half said nine months or less, and the other half said more than nine months.

E&P publisher Mike Blinder discusses the findings with LMA COO Jay Small.